Matt Johnstone - Case Studies

Coop Neurorefreshers

Create the visual identity for Coop Neurorefreshers, a new sparkling tea brand crafted to invigorate and enhance mental well-being. Inspired by Cooper Neel, the founders’ journey with learning differences, I was involved early on working with this U.S. client, thinking up ideas and developing a brand identity and visual story.

Skills: Design, Layout, Typography, Packaging Design, Print, Digital, Animation, Social Assets, Visual Storytelling, Ideas, Project Management, Client Liaison

Illustrated logo - Each letter represents a different Neurodiversity C (Dyslexia) O (Dyscalculia) O (Dyspraxia) P (Dysgraphia)

Portrait of Cooper Neel (Founder)

Raspberry Lemon Sparkling Green Tea

Mango Sparkling Yerba Mate

Strawberry Jalapeno Sparkling Rooibos

Blueberry Lavender Sparkling Chamomile

Can layout designs for various flavours of a new sparkling tea soft drink.

Hand drawn animations of the flavour characters and tag line

Lemon Balm

Reishi

Passion Flower

Holy Basil

Angelica

Ginseng

Ashwagandha

Lion’s Mane

Brain booster recipe characters

Simplified hand drawn logo process

Product photo shoot

Website

LOVE SUPREME

Design an engaging and functional map of the Love Supreme Jazz Festival site. The map should showcase the stages, food and merchandise stalls, bars, toilets, showers, and VIP areas. It should be designed to print large scale and adapt to various platforms, including online, printed lanyards, promotional materials, and social posts. The artwork should work effectively at different scales and have layered assets for easy editing.

Skills: Design, Illustration, Layout, Typography, Cartography, Print, Digital, Social Assets, Project Management, Client Liaison, Video Editing,

Final map design of the festival site

Research reference images

Rough map process

Lanyard merchandise and large printed map

Mobile / Online

Social Video (Final map)

Coal Drops Yard

Create a poster to advertise upcoming events planned for the summer in Coal Drops Yard in King’s Cross, London. The poster needs to allow for information on three separate areas of events: Art & Design, Film, and Music. The poster artwork needs to be adapted to be used in outdoor ad boards; online, all assets need to be supplied to an animator to produce animated social animations.

Skills: Design, Ideas, Typography, Advertising Design, Print, Digital, Animation Asset Creation, Project Management, Client Liaison